Logo created for a new business venture: a small-scale bakery called Lemon Lane Kitchen. The client wanted minimal and clean, but bright and eye-catching.
branding
Be the Light Booklet
branding
To continue in our series of booklets as collateral and promotional items, our next booklet was designed with a “light” theme. Click here for the full document in PDF.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Being Human Booklet
branding
Developed and designed a small booklet of quotes and pictures with a theme of “Being Human.” As far as imagery, we focused on images of hands and put things in black and white to drive an emphasis on the lines and the details of the pictures. This booklet is used as a sales collateral and a promotional piece for Human Arc. Click here for the full document in PDF.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission of employer.
Annual Tradeshow Print and Digital Campaign
branding, illustration, social media, webCreated and developed design elements for tradeshow campaign including booth collateral, post-show mailings and social media images and messaging. For a campaign overview, click here to access a PDF.
Foldover Postcard Front
Foldover Postcard Inside
Foldover Postcard Back
Pre-Show Social Media “Teaser” Image
Social Media Image #1
Social Media Image #2
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Website Banner
branding, web
Website banner created for Champion Disability Advocates. The design was created to incorporate their branding colors and elements as well as their choice of photography and copy.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Branding for Social Media Channels
branding, social media
Created fresh new look to corporate branding for Human Arc’s multiple social media channels. Adjusted the design to work within multiple channels’ templates and also within responsive design.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Michigan Hospital Association Advertisement
Ads, branding
Ad created for L&S Associates, a division of Human Arc, for the Michigan Hospital Association.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
30 in 30 Flyer
branding, Flyer
Promotional flyer created for Champion Disability Advocates, a division of Human Arc. With this flyer we wanted to keep it clean, but catch their eye and focus on the human aspect of the promotion. To see the PDF, click here.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Client Report Card
branding, brochure
Client Report Card created for Human Arc. Focused on taking current branding guidelines and creating something new, fresh and visually engaging. To see the full report card, click here.
*This work was completed as an employee of Human Arc and should not be considered freelance/consulting work. Shared in portfolio with permission.
Business Card
branding
Business card project mock-up. Wanted something fresh, clean and eye-catching.
Gave special attention to making the back of the card visually interesting without detracting from or overpowering the front. I receive a lot of business cards during my work and often they end up in a pile in a drawer or in a computer bag. I wanted this card to stand out and catch your eye whether it’s face down or face up.
Lindsey Glorioso 